Tijuana, Ensenada, Mexicali, and Tecate joined efforts with the State Government to promote their competitive advantages
Tijuana, B.C., March 27, 2026. – Baja California strengthened its international standing in the medical device industry following its participation in MD&M West 2026, considered the most important event for the sector in the Western Hemisphere. This was announced by David Moreno, Director of the Tijuana Economic and Industrial Development Council (DEITAC or Tijuana EDC).
Accompanied by his counterparts, Kennya Vargas and Iván Villanueva—from Ensenada EDC and Mexicali EDC, respectively—the group presented the results of their participation, highlighting the consolidation of the PROBAJA strategy. This promotion model is composed of these municipalities, alongside Tecate and the State Government.
PROBAJA is a strategic alliance between the government, private industry, and the academic sector. It aims to attract and facilitate foreign direct investment (FDI), boosting economic development by linking with strategic sectors such as manufacturing, aerospace, and medical devices.
Regarding this, David Moreno emphasized that the primary goal is to generate interest among investment prospects so they consider establishing operations in the state. “The results have been very positive because we are no longer promoting each city in isolation. Instead, we are working jointly, projecting order, seriousness, and professionalism to companies,” he stated.
Furthermore, he noted that this is the first year in which—in addition to participating jointly as PROBAJA—the municipalities managed resources through the Baja California Business Trust (FIDEM). This allowed for a larger exhibition space to represent the region’s medical device sector.
It is worth noting that MD&M West is the largest event in the Western Hemisphere for this sector, bringing together the entire ecosystem of design, manufacturing, commercialization, sterilization, and supply chain. This industry is a key pillar for Tijuana, alongside the electronics sector.
Kennya Vargas, Director of Ensenada EDC, pointed out that this collaborative effort has strengthened the state’s position as one of the most important medical device hubs in Latin America, consolidating it as an ideal destination for companies seeking specialized suppliers and services. She added that promotion efforts continue after the event through punctual follow-ups with interested companies.
In this regard, Iván Villanueva, Director of Mexicali EDC, reported that during the event, contact was established with more than 200 companies, and approximately 140 strategic prospects with interest in Baja California were identified. These prospects are being provided with information regarding costs, logistics, and investment opportunities.
Finally, David Moreno reiterated that these results were made possible thanks to the support of FIDEM, as well as the commitment of the Economic Development Councils and the Business Coordinating Councils of Baja California. These organizations will continue to drive the attraction of high-value investment to the region, a top priority on the local economic development agenda.
